Toyota announced the conclusion of a multi-year deal to support the world-renowned Comrades Marathon as exclusive supplier of vehicles to the event. As part of the agreement Toyota will donate a brand new Toyota Corolla, one of the vehicles it manufactures at its modern Prospecton-plant in the Comrades home of KwaZulu-Natal, to the 2010 Comrades Charity Competition.
The agreement with the Comrades Marathon follows Toyota SA’s continued support of South African sport. Starting with cricket, Toyota secured the title of the Official Vehicle Supplier to Cricket South Africa, and has developed this partnership through the very successful Fathers and Sons nationwide coaching clinics, now in its third year.
Following on their involvement in cricket came their support of cycling, through the partnership with cycling guru Andrew McLean’s CycleLab and with MTN in supporting the Cycle Park in Gauteng. To further entrench its involvement in this sport, Toyota became the Official Vehicle Supplier to the 2010 ABSA Cape Epic, with five Toyota teams participating as well.
With successful partnerships now established in both cricket and cycling, Toyota SA has made the decision to further strengthen its ties with athletics – a sport which ranks in the top four nationwide, when measuring participation.
For Toyota SA the involvement with a world class event such as the Comrades Marathon is a natural extension of its support for the Toyota Athletics Club, where it supports several high profile and up and coming runners. Many of these runners are also employees at the Prospecton plant in Durban. Toyota SA also believe that its partnership with the Comrades Marathon is a perfect fit where both parties share equal values such as innovation, integrity, diversity and respect. Both entities are also known for their high levels of customer service.
The agreement with the Comrades Marathon follows Toyota SA’s continued support of South African sport. Starting with cricket, Toyota secured the title of the Official Vehicle Supplier to Cricket South Africa, and has developed this partnership through the very successful Fathers and Sons nationwide coaching clinics, now in its third year.
Following on their involvement in cricket came their support of cycling, through the partnership with cycling guru Andrew McLean’s CycleLab and with MTN in supporting the Cycle Park in Gauteng. To further entrench its involvement in this sport, Toyota became the Official Vehicle Supplier to the 2010 ABSA Cape Epic, with five Toyota teams participating as well.
With successful partnerships now established in both cricket and cycling, Toyota SA has made the decision to further strengthen its ties with athletics – a sport which ranks in the top four nationwide, when measuring participation.
For Toyota SA the involvement with a world class event such as the Comrades Marathon is a natural extension of its support for the Toyota Athletics Club, where it supports several high profile and up and coming runners. Many of these runners are also employees at the Prospecton plant in Durban. Toyota SA also believe that its partnership with the Comrades Marathon is a perfect fit where both parties share equal values such as innovation, integrity, diversity and respect. Both entities are also known for their high levels of customer service.