Pepsi has partnered up with the #Comrades as the official carbonated beverage supplier for the next three years.
Does this mean there will be no Coke available on route? If so, why were we not told earlier in order to allow those runners who use carbonated drinks for sustenance to adequately prepare for this.
What happened to the rule of never try something new on race day?
Pepsi to sponsor Comrades (via Marius Kruger)
(The ad is from a 1956 issue of a trade journal, Mental Hospitals. It advertises Pepsi as the fluid of choice for mental patients. via Vintage Ads Hey, why not give us glass bottles too, if mental patients can handle it ...)