London is a Giant Board Game for Runners
Nike — hoping to sell shoes — turned London into a giant online running game, sending competing pla…
London is a Giant Board Game for Runners
Nike — hoping to sell shoes — turned London into a giant online running game, sending competing pla…
Nike — hoping to sell shoes — turned London into a giant online running game, sending competing players hurrying between checkpoints.
The game is called The Grid. Before each run, players place a call at a designated Nike phone booth and enter their unique identification numbers. They're then given instructions to dash off to another phone box, where they again enter their info. You earn points for completing a run.
The game is called The Grid. Before each run, players place a call at a designated Nike phone booth and enter their unique identification numbers. They're then given instructions to dash off to another phone box, where they again enter their info. You earn points for completing a run.